Klaviyo flows, SMS and post-purchase plays that bring buyers back without new ad spend.
AI email tools split into two camps: copy writers and flow builders. The ones that read your store data write better emails than any generic writer. Here's the comparison, and the one job none of them do.
SMS wins the urgent moments. Email carries the volume and the story. Here's the per-send math on both inside Klaviyo, and why the split shifts as your program grows up.
Postscript publishes its rate card and lets you send today. Attentive quotes you after a demo and brings a team. Here's how to pick by list size and headcount, with both sites checked in October 2026.
Omnisend is simpler and cheaper on a small list. Klaviyo wins on data, segmentation and AI agents as you grow. Here's how to pick, with both pricing pages checked in October 2026.
Six winback flows timed to the moment your product should have run out, two sample emails, and the rule that keeps margin intact: lead with what's new and save the discount for the last email.
A Klaviyo browse abandonment flow should be one or two light emails sent within hours, filtered so it never fights your abandoned cart flow. Here's the setup, the timing and 5 real emails.
Seven post-purchase flows with the trigger, timing and email sequence for each, two sample emails, and the rule most stores break: teach the buyer to use the product before you try to sell them the next one.
Eleven real welcome emails from brands like Brightland, Made In and Phlur, taken apart line by line, plus the five email series map where email one answers the objection and the rest sells proof.
Nine real abandoned cart emails from brands like SKIMS, Golde and Liquid Death, taken apart line by line, plus the flow structure that decides who gets a discount and when.
Klaviyo just published new flow benchmarks. Abandoned cart now averages $6.77 per recipient and winback $0.82. Here's every number, what changed, and how to use the gaps to pick the flow you build next.
Only 4% of Black Friday first-timers buy again within a year. Another sale in January won't fix that, because they never bought your product in the first place. Here's the flow that sells it to them.
In a Q4 inbox, the subject line that names the offer and the deadline beats the clever one. Here are 60 patterns grouped by campaign stage, from the first tease to the last gift card.
The list that pays you on November 27 gets built in October. Here's how to collect early access sign-ups from people who already want the deal, and the math on what each one is worth.
Most Black Friday calendars are a list of sends. This one is a list of sends, the flows to switch off while they run, and the two inbox rules that decide whether any of it lands.
Klaviyo Composer drafts full campaigns, flows and segments from one prompt using your own account data. Here's what it gets right, the 12 checks a human still has to make, and whether it replaces your agency.
