Revenue per visitor, profit per product, and the numbers that tell you what to fix first.
Two stores, both at 3:1. One gets its acquisition money back in 4 months, the other in 11. Here's the formula, the benchmarks by vertical, and why payback decides who survives.
Meta, Google and Klaviyo all claim the same sale. The marketing efficiency ratio ignores the fight and divides what you banked by what you spent. Here's the formula, and why a 3.0 can still lose money.
Your ad platform says the campaign is losing money. Your Shopify orders say it's printing. Here's why browsers drop purchase events, and how first party tracking tied to real orders gets the missing sales back into your reports.
Your Shopify sessions and your GA4 sessions will never match. Here's why each tool counts differently, which one to trust for orders and which one for paths, and the one number to pick before you make a decision.
Triple Whale vs Northbeam is a $219 question against a $1,500 question. One is a dashboard your whole team can run. The other is a measurement program for brands with an analyst. Here's the split, checked on both vendors' pages today.
Lifetimely vs Peel comes down to one question: do you need to know what a repeat customer is worth after costs, or exactly which customers repeat and why? Here's the split, checked on both listings today.
BeProfit alternatives run from a free Shopify report to a $749 a month attribution suite. If you're under $1M a year, the simple tracker set up right beats the expensive one set up wrong.
BeProfit and TrueProfit both pull your costs in automatically. The real difference is how each one handles ad spend and when you get to see profit per product.
Your profit and loss says you made money. Your bank says you didn't. Contribution margin after ads, CM3, is the number that explains the gap, and here's the formula with a real product and a worked example.
Your best seller by revenue can be your worst product by profit. Here's how to calculate profit per product on Shopify after ads, shipping and returns, and why the ranking flips.
The big tariff studies tracked Walmart-sized retailers. Nobody has measured what 200 DTC brands did with their list prices. Here's the study design, what the published research already says, and how to run a small version on your own competitors.
You pay for holiday inventory in August and September. The holiday money shows up in late November. Here's how to plan the cash gap first, and why your product page decides how fast it closes.
A Black Friday sale can post your best revenue day of the year and still lose money on every order. Here's the margin stack, the November ad cost, and the floor price your discount can't cross.
The $800 duty-free parcel is gone, the EU's €150 one went with it, and the UK's is next. Here's what the de minimis rule change does to a brand shipping from an overseas warehouse, with the margin math shown.
Your factory quote says $14. The unit sitting in your warehouse cost $21.00. Here's the line-by-line worksheet to find your real number after this summer's tariff changes.
Your Q4 purchase order is a bet, and slow moving inventory is the cash you can't bet with. Here's how to find it in three Shopify reports and move it with bundles and new offers before you reorder.
A tariff just raised your landed cost. Eating it bleeds margin, passing it all on bleeds buyers. Here's the split-and-add-value math that keeps both.
