Facebook ads, Google Shopping, affiliates and PR that send buyers to pages built to convert.
Your ads all say the same thing in different colors. Here are 20 Facebook ad angles, each with a hook, and why Meta now treats every real angle as a new audience.
A press mention used to be a logo for your homepage. Now it pays twice: it warms up the shopper who clicks, and it feeds the AI assistants that decide which brands get recommended. Here's how to run it without a retainer.
AI can make a hundred static ads before lunch. It can't tell you which buyer you forgot to talk to. Here's which AI ad makers earn their seat, and where the winning idea still comes from.
Collabs is free and lives inside your Shopify admin. UpPromote charges a monthly plan plus a cut of affiliate sales, and gives you a marketplace and deeper commission rules for it. Here's the fee math at three sales levels, checked on both listings today.
You built the affiliate program, posted the signup page, and nobody came. That's normal. Affiliates get recruited one message at a time, and AI just made those messages fast to write and easy to personalize.
Standard Shopping hands you the steering wheel. Performance Max hands you a bigger map. Here's which one a Shopify store should start with, what changed in 2025 and 2026, and the number that decides it.
Your Shopping ads stalled and the bid changes did nothing. That's because Google picks products from your feed before it ever looks at your bid. Here are the 14 feed fixes that matter, in the order I'd do them.
You found a winner and want to spend more without it breaking. After Andromeda, your spend ceiling is set by creative volume and your product page, and the math says the page is the bigger lever.
Every public Facebook ads benchmark for ecommerce we could open and check, in one place: CPM by quarter, click-through rate by industry, cost per purchase by month. Plus the one number on your own store that decides whether any of them matter.
Should you move budget from Meta to TikTok? Meta still converts more reliably for most DTC brands. TikTok wins on reach and cheap creative testing, if you can make native video every week.
Google is switching AI Max on for a lot of Search campaigns whether you asked or not. Here's what it does, what the retail data says, and why your product page now writes your ads.
Every Q4 the same thing happens: big advertisers flood the auction and your cost per order climbs. The stores that keep their margin buy customers in October and sell to them by email in November.
CPMs climb into November every year. The Black Friday Facebook ads strategy that holds up: warm audiences in October, creative and offer locked by November 1, and a profit floor per order set before you touch the budget.
Most founders test button colors and call it creative testing. Meta now groups look-alike ads into one, so the only test worth paying for is a new idea, run in one place that feeds your scaling campaign.
Meta took the steering wheel. Advantage+ is now the default sales setup, and the only controls left that matter are the catalog, the conversion data and the creative you feed it.
Everybody's blaming Andromeda for a weird month in Ads Manager. Here's what Meta actually said, what advertisers are reporting, and the click math that decides whether any of it pays.
