Conversion Optimization
83 weeks to prove a 10% lift on 8,000 visitors a month at 95% confidence (hypothetical)
You were told you need 100,000 visitors to run a test. You need bigger ideas, a money metric and a confidence bar that fits a small store. Here's the math.
Ishan Soni
Oct 22, 2026 · 8 min read
Email & Retention
16x more revenue per send from automated emails
AI email tools split into two camps: copy writers and flow builders. The ones that read your store data write better emails than any generic writer. Here's the comparison, and the one job none of them do.
Ishan Soni
Oct 22, 2026 · 8 min read
Bundles & Order Value
20 Products: the line where manual picks stop winning
AI recommendations earn their keep on long catalogs. Under 20 products, a founder who knows what sells with what usually beats the algorithm. Here's how to tell which store you are.
Ishan Soni
Oct 22, 2026 · 8 min read
Product Pages
5 AI store builders checked on the product page they produce
Every AI Shopify store builder brags about how fast it launches. Nobody grades the product page it hands you. Here are 5 builders checked in October 2026, judged on the one page that has to sell.
Ishan Soni
Oct 22, 2026 · 8 min read
Amazon
$11.78 of a hypothetical $30 Q4 sale that goes to Amazon fees before ads
Your settlement report has more lines than your product has features. Here's every Amazon fee in 2026, what triggers each one, and the cheapest way to make it smaller.
Ishan Soni
Oct 22, 2026 · 17 min read
Shopify
5 Shopify page builders compared
PageFly, GemPages, Shogun, Replo and Zipify Pages compared on what they cost, what their AI actually does, and the one test that tells you which builder will pay for itself.
Ishan Soni
Oct 22, 2026 · 8 min read
Traffic & Ads
20 Angles for one product, each one a different buyer
Your ads all say the same thing in different colors. Here are 20 Facebook ad angles, each with a hook, and why Meta now treats every real angle as a new audience.
Ishan Soni
Oct 22, 2026 · 9 min read
AI Commerce
16.8% Reddit's share of ChatGPT's top cited sources (Ahrefs, Sept 2026)
Your competitor keeps showing up when buyers ask ChatGPT for a pick, and you don't. The fix is mostly off your website, and it starts with what other people say about you.
Ishan Soni
Oct 22, 2026 · 9 min read
Case Studies
2 flows Drove two thirds of Club L's Klaviyo revenue (Klaviyo case study)
I read eight published Klaviyo case studies for the pattern. Club L got two thirds of its email revenue from two flows. Here's what actually moved the numbers, and what none of them mention.
Ishan Soni
Oct 22, 2026 · 9 min read